How Lori Senecal has succeeded in the Advertising Business.

Lori Senecal is a business leader who is highly recognized in the creative and digital marketing sector. She has displayed excellent leadership skills and is currently the Crispin Porter & Bogusky’s global CEO. Her position makes her responsible for the global operations of the agency and its branches. She is also in charge of the coordination and administration of the nine offices of the firm.

Senecal’s career has grown over the years, and according to, she has had an opportunity to work for various companies as an administrator. She once served the McCann-Erickson Worldwide, Inc., which is one of the branches of Interpublic Group of Companies. Lori assisted the firm in founding TAG Ideation. The company majored in the young adults marketing. Her excellent performance enabled her to rise in the corporate world and was appointed by McCann Worldgroup to serve as the Chief Innovation Office. She was also chosen to act as the president of McCann, NY. Senecal held the office for two years and later moved to work as head of Kirshenbaum Bond Senecal Partners. She was promoted to serve as the president and CEO of the firm after some of its administrators departed. Lori used her top position to develop and implement great corporate and human resource strategies that assisted the company to be on the list of agencies to watch. KBS was also recognized for being the best company in New York. The main clients that she assisted the firm in acquiring include American Express, BMW, TE Connectivity, and Victoria Secret.

Lori believes that her success has been facilitated by various women mentors that she worked with when she was at KBS. She is also determined to assist other women to be successful. Senecal was one of the mentors who was offered an opportunity to speak at the 3% Conference on YouTube. The primary aim of the conference is to increase the number of female creative directors from the current 3 percent to 11 percent. It assists in boosting the leadership and creative talents in women. During the conference, she spoke about how she has managed to be successful in her career. The advertisement guru has been offered various awards and honors due to her excellent career performance. They include Quantum Leap Award and the Game Changer Awards. In 2014, she was appreciated by Advertising Age, which named her as one of the “Women to Watch” in the industry.

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The DeVoses’ Place High Priority On Education Reform

Well known philanthropist Dick and Betsy DeVos have long received attention for their political affiliations and donations. As strong supporters of the republican party, the generous duo have made countless contributions to their cause, resulting in quite a bit of criticism. Though the light seems to shine bright in the area of political donations, there is an area that deserves much more attention. Aside from the couple’s strong support of the republican party, they have a significant amount of compassion for those in need. Together they have given more than $139 million in charitable donations, and has even landed a spot on Forbes’ “America’s Top Givers” list. Making it a family affair, both the DeVoses’ children and their grandfather, Rich DeVos, also made substantial charitable donations, totaling more than $104 million over the last few years.


Using their love for education as fuel, the dynamic duo set aside over $3 million for the cause. A reported 26% of charitable donations from the DeVoses’ are in support of education reform. Their belief is that all children are not afforded equal educational opportunities sparked the desire in them both, to change the world of education, making it accessible for all children. Their hope is to improve the system for educators, so that they are better able to effectively reach each child. Through their donations and contributions, they hope to achieve this goal.


Aside from their selfless efforts in reforming education, the DeVoses’ have also dedicated themselves to both promoting and encouraging diversity through Arts and Cultural exploration. In 2015 more than 20% of their charitable donations went towards arts management and arts organizations. While the DeVoses’ continue to receive criticism for their political affiliations, they are unwavering in their philanthropic contributions. Holding true to their values on family and education, they are determined to enhance the quality of life for those all over.

A look at Betsy DeVos’ charitable giving


How a little orb rolled into the lip balm scene and took over

EOS lip balms are as much of a staple in the beauty aisle as eyeliner. However, this was not always the case. Sanjiv Mehra, cofounder of EOS, and his team had set their sights on the lip balm industry after interviewing the public and doing market research.

Mehra found that women were the primary consumers of lip balm and had some qualms about the traditional balms that were available to them. Many complained of losing the tubes in their purses, and actually preferred the pot shaped balms that were available but felt that using their fingers to get the balm out of the pots was unsanitary.

EOS set out to make a product that was not only breaking the mold of the traditional tube balms, but was high quality and added a pleasant experience to the act of putting on balm. In order to do this, EOS focused on how their products would engage all five senses, not just taste and feel on the lips. They use organic ingredients and the slogan “The lip balm to make you smile” to garner a more emotional connection from their consumers.

Jonathan Teller and Mehra knew that part of the way they were going to be able to make a name with their huge competitors already filling in store shelves of Walmart was to keep as much of the production in house as possible and not rely on third parties. With this motivation, they proceeded to have machinists build their factory and make it almost completely automated, allowing EOS to pump out product faster.

Taking a different perspective on the lip balm industry, Teller and Mehra have made a huge name for themselves with EOS. EOS is currently second sales only losing out to Burt’s Bees. Focusing on the consumer and having product readily available has helped EOS find a permanent space on Target and drug store shelves.

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Marketing Innovator and Philanthropist Bob Reina’s Mission To Change The World

Not many people who leave their jobs to start a new business find success in entrepreneurship. It takes steady vision, determination, self-discipline, and a lot of hard work to do so, a formula that Bob Reina used religiously to establish the successful marketing startup, Talk Fusion.

Reina’s career has been characterized by a lot of twists and turns. He worked a number of different jobs while completing his degree at the University of South Florida. He eventually graduated top of his class from the police academy. Soon, Reina’s foray international entrepreneurship began when he became a part-time direct sales associate.

Bob Reina was able to transform this entrepreneurial desire into a fully fledged business in 2007. Friends and family did not initially agree with his choice to give up a steady paycheck to pursue an untested venture, but Reina eventually proved them wrong.

Talk Fusion is currently one of the top video email innovators in the industry today. Bob Reina was able to integrate his over 20 years of experience in direct marketing to create a veritable tech giant.

Reina’s philosophy of corporate and personal responsibility has become a huge part of Talk Fusion’s company DNA. The entire staff is motivated by this ethos to keep doing more to make a difference in their communities and help people.

And it all starts from the top: Reina is a celebrated philanthropist, donating more than one million dollars to the Humane Society of Tampa Bay, working with animal shelters, and supporting orphanages across the borders. Learn more about Vijay Eswaran:

His Associates program at Talk Fusion is also an effective way of assisting people to achieve their personal and financial goals through sharing the company’s innovative video marketing products.

Reina recently started a program allowing Talk Fusion associated the chance to donate a free account to their chosen charities. This account is part of the Custom Monthly Plan and includes complete branding and customization. It also includes unlimited access to all of Talk Fusion’s video marketing solutions, such as video emails, newsletters, chats, and live meetings.

According to Crunchbase, Bob Reina’s vision is very simple: assist nonprofit organizations and charities throughout the world reach more people with their message. And each time an associate or affiliate in over 140 countries positively influences another person’s life, Reina’s influence spreads throughout the world.

Madison Street Capital Nominated for the 15th Annual M&A Advisor Awards

A press release on Benzinga announced that Madison Street Capital had been nominated for two categories in the 15th Annual M&A Advisor Awards. Madison Street Capital reputation in the financial sector has considerably been boosted since the announcement.


M&A Advisor is an organization that monitors, analyzes, and recognizes the accomplishments that investment banking institutions have achieved every year.The leaders of the organization have been scrutinizing various companies that deserve to receive the highest accolades in this sector.


The honors are for Industrial Deal of the Year and Boutique Investment Banking Firm of the Year in the international category. Firms that have made a huge, positive impact on the global market are the only ones eligible for these prestigious awards.


The arrangement that made it possible for Madison Street Capital to be honored is the successful procurement of Acuña & Asociados S.A. by The Dowco Group of Companies. The cross-border deal in which Madison Street Capital’s Senior Managing Directors Jay Rodgers and Karl D’Cunha played significant roles.


The corporation that was acquired is headquartered in Chile, and it can help the latter realize its ultimate goal of turning into one of the leading providers of steel detailing and three-dimensional modeling services globally.


The Madison Street Capital worked as a financial counselor for the acquirer through the whole acquisition process. The CEO of the firm, Charles Botchway, acknowledged that Dowco has been a consistent client of the Madison Street Capital, and they are content to lend thoughtful opinions regarding the economic end of the deal.


Karl D’Cunha said that the entire team was delighted to be considered for the coveted awards.


About the Finalist


Madison Street Capital is an investment banking institution known for having a respectable record in the financial market. Established in 2005, the firm has consistently shown its diligence and aspiration to assist budding and seasoned business owners alike in making sound financial decisions before company mergers or acquisition of assets. Some of the services Madison Street Capital offer include business assessment, financial report evaluation, and organization consultation among others.


Although recognized widely in the world, Madison Street Capital is focused on assisting middle market entrepreneur to meet their financial objectives, realize the full potential of their business to become successful in a particular industry and get ahold of prominent dealmakers who have adequate knowledge and experience in mergers and acquisitions. The firm’s headquarters is in Chicago, Illinois, with several branches throughout Asia, Africa, and North America.


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Musicians: Tools of The Trade


The life of a musician can be a difficult one. Trying to achieve the perfect sound can be a challenge because of the sheer amount of variance the sonic world is subjected to. Everything from the space you’re in to the shape of your instrument can affect the sound. That’s why it’s important to work with established brands that have a reputable history.

For the guitarist, some of the best acoustic guitar brands such as Gibson or Fender are household names. With a long history, Gibson has been making instruments for over 100 years while Fender has been making them for over 70 years. These are tried and true brands and are arguably the best simply from the production companies longevity alone. If you are a studio musician, or if you prefer to engineer your own records, the next logical step is to purchase a powerful pair of headphones.

Some of the best headphone brands come from the company Bose, which provides high end headphones of superior quality. The other popular brand is Audio Technica, a brand that will be familiar to any self-proclaimed audio fanatic. Both brands offer masterful studio headphones of impressive engineering designed to provide the most accurate sound for studio use.

The Importance of Social Security Investments According to David Giertz

In a financial perspective it is very important to look at the issue of social security. A survey conducted by the nationwide security institute confirmed that most advisers are not talking about the social security and this has made those who have retired and those that are attaining the retirement age to change advisers on Twitter. Furthermore, the advisers avoid the topic on social security because it is complex to comprehend. Similarly, advisers should take interest in the social security since clients will start moving out if they think about the retirement process. Social security is important so that the clients can know about the consequences of taking retirement benefits early and the advantages of delaying these benefits.

Since April 2013 David Giertz has been the president of Nationwide Financial Distributors. Previously in march the same year he held the position of vice president. He also serves as the president, senior Vice president and director for other Nationwide companies. Prior to his current position he served as a vice president, Sales FI/WH from the year 2009 to 2013 and later as a vice president-NF sales (Bank Channel) from 2004 to 2009. David recommends the creation of an income plan on that will be in exclusive of the Social security benefits.

Read more: Insurance Agent at Nationwide Financial Institution in Fort Lauderdale, FL

According to the study a majority of the retirees tend to experience unexpected problems such as health earlier than expected forcing them to take up their retirement benefits early. This should not be the case since taking up benefits early leads to a lower monthly amount after retirement on Most retirees with advisers tend to foresee such occurrences and avoid them. Unfortunately, the same cannot be said for those without advisers. This shows that advisers play a major role in facilitating proper planning for retirement. As such, the advisers should also advise clients on social security to ensure that the clients are fully prepared.


MB2 Dental – Helping Dentists Run Their Dental Practice Successfully And Profitably

Yellow Pages said that MB2 Dental is an organization that help the dentists take care of the business part of running a dental office without compromising on the care or treatment offered to the patients. It helps in offloading the burden of managing a dental office and backend administration from the shoulders of dentists.

It is concept based firm founded by the dentist and for the dentist to help the dentists to run their dental practice in a simplified manner while ensuring the profitability remains.

Often it is seen that the time and effort that the dentists put in running the dental office impacts their core function of providing quality care to the patients.

According to White Pages, running a dental practice means to focus on too many aspects of the business, but with MB2 Dental having the back of the dentists; it becomes easier for the dentists to only concentrate on providing quality diagnosis while leaving the rest of the worries for the MB2 to take care of.

Taking care of administrative and operational efficiency of the dental office is a daunting task. There are many aspects of running a dental office successfully on a day to day basis that needs attention from the dentists. In the absence of supervision, things can disarray over a period that ultimately leads to tremendous losses or failure in maintaining a high quality of care.

The patients can suffer from malpractice or inconvenience as well if the administration is not efficient in handling their appointments, post-treatment follow-up, billing issues, and much more.

The performance of the dentists, whether running a solo practice or in a group practice model, would eventually suffer if the backend administration is not running smoothly. Dentists are trained to provide dental services and treatment and not actually run the dental office profitably or manage the business side of it.

It is not impossible, but it certainly adds to their job responsibilities that would dry up their enthusiasm for providing quality care. In the long run, if the patients do not get smooth backend services along with quality dental treatment, the impression of the dentists gets a beating.

MB2 Dental offers a range of services to the dentists in handling their dental office, which includes all the aspects of running the office smoothly. It includes managing all the departments of running a dental office, such as human resources, auditing, IT support, accounting, compliance, business development, billing and appointment, procurement, database management, recruitment and staffing, marketing, finance and taxes, collections, and more.

MB2 Dental offers consulting services for the dental offices to help them run their dental practice successfully and profitably while filtering out the harmful elements that can affect their profitability in the long term.

Nationwide Title Clearing Takes a Lead in Post-Closing Services

Nationwide Title Clearing, Inc. is a respectable research and document-processing provider for the mortgage and financial industry. Since its inception in 1991, the Palm Harbor based company has grown to become one of the best provider of document, research and audit services to the mortgage investors, servicers and lenders across the globe. NTC uses highly trained employees to deliver customized and cost effective services in Collateral File Audit and Remediation, Lien Releases, Document Retrieval, Assignment Verification Reports, Property Reports, MERS Services and e-Recording Services. With a database of documents captured in over 3600 county jurisdictions across the nation, NTC is capable of delivering accurate document processing and research services that preserve the nation’s records while protecting the interests of landowners, and assist the mortgage banking industry in satisfying its customer needs.


In order for NTC to maintain its current market ranking, the company has designed elaborate training programs that ensure that employees are abreast with the changing trends in their area of specialization. Continuous skills upgrade has had a profound impact in achieving a 99.9% customer satisfaction rate, which has never been attained by any player in this industry. The company’s training efforts have been revamped further to cover clients who include lenders, investors and mortgage servicers. The customized client training program is dubbed “The two-day training program” aimed at deepening the client’s understanding on the foundations of residential mortgage finance. Dave LaRose, NTC’s Vice President of Technical Excellence, is the lead person in the development of this innovative training program.


NTC continues to adopt new operational approaches geared towards strengthening its position as a market leader in the provision of post-closing services to the nation’s largest financial institutions, investors and servicers. Recently, NTC announced the launch of Assignment Verification Xpress (AVX), which is the simplified form of Assignment Verification Report (AVR) that is faster and cheaper but offers the same quality of research as its predecessor. Better still, the company launched an updated website, making online property reports ordering easier.


Nationwide Title Clearing concerted efforts in providing the best working conditions for its employees earned the firm the 2016 Tampa Bay Times Top 100 Workplace honor. The company has won this anonymous employee feedback survey award five times. NTC has also been ranked as an Inc. 5000 company for four years since 2012.


NTC is committed to making a positive impact in Palm Harbor community, through philanthropic activities and community involvement.


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How Investors Can Maximize Their Returns

Warren Buffet is one of the cautious investors. He is willing to invest on an S&P 500 passive index fund as opposed to entrusting his money to hedge fund managers. He is satisfied with simple long term investments with low costs. He uses the bottom up investment approach which has been gaining returns for investors over the years. In the recent yearly shareholder’s letter Buffet offered some wisdom based on his investment experience. He told the consumers to be wary of product labels. He says that there are too many expensive and mediocre funds that feed off investors. Moreover, many mutual funds lead to poor long term returns because of the high management fees, excessive trading and the risks and opportunity.

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Timothy D. Armour argues that to some extent Warren Buffet is right. It is the high time to challenge the fact that passive index returns are the best for better retirement. The index funds provide no cushion against the down markets but they have their own place. Additionally, despite the fact that trillions of dollars have passed through the passive investments only half of the investors are aware that index funds expose them to 100 percent losses and volatility during market downturns. This may be true but Timothy advises the investors to stop taking chances in their investment. Instead, they should embrace the services of managers who will be actively involved and willing to sacrifice their time to make most returns for them.

Mr. Amour holds a bachelor degree in Economics from Middlebury College. Previously he was an analyst at Equity investment Capital where his work is to deal with telecommunications globally and also in the united states service companies. Tim was elected the chairman of Capital Group one of the world’s leading investment management firms by the board of after the passing on of Jim Rothenberg who was the former Chairman.