Lori Senecal is a business leader who is highly recognized in the creative and digital marketing sector. She has displayed excellent leadership skills and is currently the Crispin Porter & Bogusky’s global CEO. Her position makes her responsible for the global operations of the agency and its branches. She is also in charge of the coordination and administration of the nine offices of the firm.
Senecal’s career has grown over the years, and according to crunchbase.com, she has had an opportunity to work for various companies as an administrator. She once served the McCann-Erickson Worldwide, Inc., which is one of the branches of Interpublic Group of Companies. Lori assisted the firm in founding TAG Ideation. The company majored in the young adults marketing. Her excellent performance enabled her to rise in the corporate world and was appointed by McCann Worldgroup to serve as the Chief Innovation Office. She was also chosen to act as the president of McCann, NY. Senecal held the office for two years and later moved to work as head of Kirshenbaum Bond Senecal Partners. She was promoted to serve as the president and CEO of the firm after some of its administrators departed. Lori used her top position to develop and implement great corporate and human resource strategies that assisted the company to be on the list of agencies to watch. KBS was also recognized for being the best company in New York. The main clients that she assisted the firm in acquiring include American Express, BMW, TE Connectivity, and Victoria Secret.
Lori believes that her success has been facilitated by various women mentors that she worked with when she was at KBS. She is also determined to assist other women to be successful. Senecal was one of the mentors who was offered an opportunity to speak at the 3% Conference on YouTube. The primary aim of the conference is to increase the number of female creative directors from the current 3 percent to 11 percent. It assists in boosting the leadership and creative talents in women. During the conference, she spoke about how she has managed to be successful in her career. The advertisement guru has been offered various awards and honors due to her excellent career performance. They include Quantum Leap Award and the Game Changer Awards. In 2014, she was appreciated by Advertising Age, which named her as one of the “Women to Watch” in the industry.
Visit her website: http://lorisenecalglobalceo.com/