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How Roberto Santiago Turned Manaira Shopping Into A Daily Destination For Shoppers

Roberto Santiago is the chief executive officer of Manaira Shopping, a mall located in Joao Pessoa, Brazil. He is a 58-year-old entrepreneur who launched this mall in 1989 after having had a great deal of success in the cartonage industry. He has evolved the mall ever since, expanding it no less than five times over the years. It now offers far beyond shopping with plenty of opportunities for entertainment, dining, leisure activities, and more. He also founded another mall in this city called Mangabeira Shopping which opened its doors in 2014.

Manaira Shopping was placed by Roberto Santiago between the center of the city of Joao Pessoa and the north coast beaches. It has 280 retail stores for every kind of good. It was planned by Roberto Santiago to be a very versatile mall with options for the whole family to find something that they will like.

Manaira Shopping now has an 11 screen theater. Each one is equipped with the latest technology. It also has three special rooms called the Stadium System, 3D room, and the VIP room. Roberto Santiago put in a huge arcade area which includes a bowling alley with electronic scoring. There are over 200 electronic game machines as well. The food court, which he has expanded three times, offers everything from hamburgers to tacos to ice cream to Chinese food. It even includes Espaco Gourmet which is a high-end eatery that features Paraiba cuisine. He lured this tenant in 2014 to open this location in his mall.

The two malls that Roberto Santiago has built in Joao Pessoa have brought in a great deal of both social and economic development. The malls lure in a lot of shoppers who also spend in retail locations surrounding the malls. They have also brought in developers who have built office parks. The residents in the areas have also prospered as the value of their homes have greatly appreciated after he established each of these malls.

Beyond establishing these two malls Roberto Santiago has also started businesses in other industries. He is involved in motorsports, finance, and entertainment as well. He started out as a student at Marist College Pius X where he earned an undergraduate degree in business management. He then attended the University of Joao Pessoa and graduated with a finance degree. He was only 30-years-old when he built Manaira Shopping. He has led this mall as the CEO where he manages day-to-day operations and sets the strategic vision that he wants it to follow.

When Roberto Santiago is not working on his malls he enjoys spending time with his family. He also has entered into motocross championship races where he has done fairly well.